Fab is the nation’s most recognisable lolly.


But now they need to appeal to a new generation of Fab lovers.


So, as the fruity, triple layered, sprinkle coated lolly turns 50, here’s a new punchy campaign to catapult them back to centre stage of the frozen goods aisle.


The insight? Fabs are fun – Even if you’re up to your neck in quicksand or about to be eaten by sharks.